Vilnora’s Legacy

Curated interiors, premium materials, and trusted
expertise — all in one destination.

Who we are

Crafting Heavenly Interiors with Vilnora

At Vilnora, our story begins with a belief that interiors have the power to move people, to shift moods, and to elevate how we live and work. Guided by our vision of “Empowering the creators of tomorrow, equipping designers and builders with unparalleled resources to craft extraordinary spaces.”

We don’t just design rooms, we craft meaningful environments where beauty meets purpose. Every project we take on reflects our passion for balance, well-being, and timeless elegance. At Vilnora, we see each space as a canvas, where creativity, comfort, and character come together to shape the art of living well.

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our history

Vilnora Through the Years

Shaping the Future of Kitchen Design with Innovation, Elegance, and Craftsmanship Since 1946

1946-1962

foundation of a legacy.

In 1946, Mr. Javad Saber founded the company in Yazd, rooted in craftsmanship, integrity, and tradition. As demand grew, the company took a bold step in 1962, relocating to Tehran to access broader markets, marking the beginning of its journey toward national prominence.

1971-1983

Family expansion and challenges.

Jalal and Jamal Saber joined the business, followed by years of growth and national projects. Despite disruption during the Revolution and the Iran-Iraq War, small workshops in Tehran and Karaj preserved the brand's legacy.

1984-2001

renewal through innovation.

The company resumed operations in 1984 with upgraded machinery. In 1997, the third generation, led by Mr. Ali Saber, began modernizing its practices. By 2001, advanced German technology and larger facilities enabled scalable, high-performance production and set the stage for global growth.

2002-2006

strategic growth and modernization.

Under Mr. Amir Saber, the fourth generation expanded market reach through showrooms and direct sales. In 2006, Choobineh Sazan Saber Ltd. was registered, launching a 15,000 sq ft Karaj factory with CNC technology to enhance production efficiency.

2007-2012

global identity and foundation for growth.

With a bold vision for international expansion, the company rebranded as Schinz, introducing a refined line of premium wooden kitchen cabinets with timeless appeal. Global ambitions were reinforced with Madrid Confederation trademark registration, CE certification, and land acquisition for a future state-of-the-art factory—laying the groundwork for sustained international growth.

2011-2013

showroom growth.

Two private showrooms were launched in Karaj and Tehran, building local brand awareness and direct customer engagement.

2014-2016

premium repositioning and smart manufacturing.

Under Mr. Saeed Saber, the company targeted A and A+ markets, opening a 108,000 sq ft factory in Mahdasht. Robotic CNC integration boosted precision and efficiency, while ERP adoption and Schniz's Swiss TRIPS registration marked global, tech-driven expansion.

2017-2018

advancing capacity, enduring adversity.

In 2017, we expanded our facility by 10,800 sq ft, boosting production capacity by 40%. In 2018, despite economic turbulence following the U.S. withdrawal from the Iran nuclear deal, we remained resilient, driven by a commitment to progress and innovation in the face of global uncertainty.

2021-2024

building a global design legacy.

The company began its North American expansion in 2021. In 2022, advanced painting lines were added, and Schniz evolved into Torati, the production arm, and Vilnora, the customer-facing brand. In 2024, Vilnora opened its flagship showroom in Vancouver, bringing European design to the Canadian market and cementing a cross-border design presence.

2024-Present

brand empowerment and market presence.

Torati solidified its North American foothold with trademark registrations in both the U.S. and Canada, affirming its legal and strategic presence. The brand’s return to Buildex and IDS Vancouver with an expanded 600 sq ft showcase further elevated its visibility and reinforced its commitment to regional design leadership.